非遗冀派内画艺术传承的市场化产业化研究

作   者：方玉婷[1];徐田[1] [FANG Yuting[1], XU Tian[1]]
作者机构：[1]河北师范大学马克思主义学院,河北石家庄050024 [1]School of Marxism, Hebei Normal University, Shijiazhuang, Hebei 050024, China
基   金：河北省高等学校人文社会科学研究青年拔尖人才项目(BJS2023051);河北师范大学在读研究生创新能力培养资助项目(XCXZZBS202506):“挑战杯”大学生课外学术科技作品竞赛红色专项项目(2402094);
出版物：《衡水学院学报》(ournal of Hengshui University)
年卷期：2025年第027卷第4期
摘   要：冀派内画是一项源自河北衡水的国家级非物质文化遗产，其以皇烟壶为载体，将传统工笔技法与创新工艺完美融合，展现了独特的艺术魅力。然而，冀派内画的市场化产业化发展面临着传承体系结构性缺陷、知识产权与品牌建设受阻、产业化与市场化乱象频发、传播效能低下、艺术化与实用化难以平衡的问题。因此，冀派内画的传承与发展应注重传承与创新人才多元化培育、知识产权与品牌建设协同发展、产业结构优化与营销模式创新、市场秩序规范与市场环境优化、地域文化与生态环境和谐共生以及拓展全球视野的战略。冀派内画的市场化产业化发展有助于提升其在政治维度、经济层面、文化视域、社会及生态方面的影影乡响。
Ji School inner painting is a national intangible cultural heritage originating from Hengshui, Hebei. lt utilizes snuff bottles as a medium, perfectly blending traditional fine brushwork techniques with innovative craftsmanship, showcasing a unique artistic charm. However, the market-oriented and industrial development of ji School inner painting faces challenges such as structural defects of inheritance system, obstacles in intellectual property and brand development, frequent chaos inindustrialization and marketization, low transmission efficiency, and a challenging balance between artistry and practicality. Therefore, the inheritance and development of Ji School inner paintingshould focus on the diversified cultivation of inheritance and innovation talents, the coordinateddevelopment of intellectual property and brand building, optimization of industrial structure andinnovation in marketing models, regulation of market order and optimization of the market environment, harmonious coexistence of regional culture and ecological environment, as well as expanding a global perspective. The marketoriented and industrial development of ji School inner painting will help enhance its profound impact in political dimensions, economic aspects, cultural perspectives, and social and ecological spheres.

页   码：77-85页
页   数：9页
主题词：非物质文化遗产 冀派内画 市场化产业化 Intangible cultural heritage;Ji School inner painting;market-oriented industrialization
学科分类：[G122, J20]

非遗冀派内画艺术传承的市场化产业化研究.pdf