非遗皮影馆沉浸式体验设计策略

作   者：关瑛[1];刘家鑫[1];杨凡[1][GUAN Ying[1], Llu Jiaxin[1], YANG Fan[1]]
作者机构：[1]陕西科技大学,陕西西安710021[1]Shaanxi University of Science & Technology, 710021 Xi'an Shaanxi
基   金：教育部规划基金项目(24YJA760030);陕西省社会科学基金项目(2024J010);
出版物：《设计艺术研究》
摘   要：为解决传统皮影馆服务与体验不佳问题，引入心流体验理论优化服务触点，增强用户参观体验。通过用户行为追踪与体验地图分析，构建“预触点-首触点-核心触点-未触点”四级服务体系，识别出三类用户群体的触点共性规律。提出触点优化三阶模型:触点功能布局优化以明确目标、触点关联度优化达到即时反馈、触点环境优化形成技能挑战。形成心流体验理论指导的皮影馆服务触点优化方案，为同类场馆建设提供参考。
This paper addresses the service and experience defi ciencies in traditional shadow puppet theaters by integrating Flow Experience Theory to optimize service touch-points and enhance visitor engagement. Through user behavior tracking and experience mapping analysis, a four-tier service system framework is constructed including pre-contact touch-points, initial contact touch-points,core service touch-points, and post-interaction touchpoints. Three user group patterns are identifi ed through analysis of shared touch-point characteristics. A three-stage optimization model is proposed, i.e., functional layout optimization to clarify objectives, correlation optimization for immediate feedback mechanisms, and environmental optimization to create skill-based challenges. This research develops a Flow Experience Theory-guided service optimization plan for shadow puppet theaters, providing methodological references for cultural heritage institution improvements.

页   码：69-75,168页
页   数：8页
主题词：心流体验 皮影馆 服务触点 触点优化 flow experience;shadow puppet theater;service contact;contact optimization
学科分类：[J0]

心流驱动与触点重构非遗皮影馆沉浸式体验设计策略.pdf